A colour forecast for a specific consumer based on demographic and geographic information. Research on weather, trends, and brands relative to the target market resulted in two color stories.
Researching colour trends from the past to predict the future. Collecting data from a target demographic to create colour trends two years into the future. Not simply looking at fashion, but more broadly viewing the world of design and picking up on subtle patterns of color leads to a hypothesis mixed with intuition resulting in a story about colour.