James Hunt - Design Portfolio
HERITAGE TOTE
HOLIDAY 2024
Synopsis
A simple canvas tote with an emphasis on sustainability and timelessness.
Role
Lead Product Designer
Concept
"Deliver the most sustainable tote possible."
When using 100% recycled cotton canvas, the pattern-cutting process became the key area to address material waste. Typically, the garment and bag industry achieves an 80%-90% material yield, leaving 10%-20% as waste. The goal was to eliminate this waste entirely. Through innovative pattern-making and a holistic approach, the design utilizes the full bolt width of the material, resulting in a 100% recycled product with zero waste.
Credits
Collaborator: Rachel Denti
Images: Courtesy of Nike.com
Graphics
Inspired by the zero waste pattern efficiency we wanted the graphics to represent a factory type annotation of a pattern piece.
Accessories Logo Designed by James Hunt
Limited run of a Nike Accessories Team logo Totes.