James Hunt - Design Portfolio
NIKE INLINE BALL
2022/2023
Synopsis
The Inline Nike Flight Ball showcases an annual seasonal graphic that defines the aesthetic for Nike Football each year. It played a key role in Nike’s 2023 Women’s World Cup ad campaign and the year’s most notable cleat launches. This design was adapted across lower price-points, ensuring brand consistency, and was customized in distinct colorways for all four seasons. As the primary ball of the year, it was distributed and sold worldwide, used by top athletes and seen on pitches globally.
Role
Lead Graphic & Color Designer
Credits
Collaborator: Kellen Couturier
Images: Courtesy of Nike.com and Nike Football Instagram
Graphic Concept
Inspired by turbulent weather and the eye of the storm. The concept was translated into the idea of a minimalist turbine like shape that is informed by the paneling and structure of the ball material. Unique iridescent ink details and a metallic silver outline on the swoosh provided the design with extra details to accentuate the shaping.
Women's World Cup Kit Campaign
The Inline Nike Flight Ball showcased as an integral part of the styling of the campaign with the women's nationals teams top players.
4.5 Million Views
53.7k Likes
Mercurial Cleat Launch
Styled with Footballs most notable athlete's Cristiano Ronaldo and Mbappe.
