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James Hunt - Design Portfolio
NIKE X MoMA
SUMMER 2024
Synopsis
Nikes first collaboration with the Museum of Modern Art. A collection of socks sold at limited doors to bring energy and hype to the new collaboration.
Role
Lead Graphic Designer
Credits
Collaborator: Hessa Alsuwaidi
Images: Courtesy of Nike.com and MoMA
Graphic Concept
Inspired by the ready made movement the intent was to keep the iconic nike sock intact but update color blocking and thoughtful branding. Also small aspects of the construction of the sock where highlighted through color blocking and additional padding to the foot.
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